Affle 3iL Ltd. has signed a definitive agreement to acquire Perion Network Ltd. in an all-cash deal valued at approximately US$420 million, at US$11.70 per share, with a reverse triangular merger, making Perion a wholly owned subsidiary of Affle and leading to delisting from NASDAQ and the Tel Aviv Stock Exchange upon closing.

The transaction includes a 40-day go-shop period during which Perion can solicit alternative acquisition proposals.

The deal is subject to regulatory and shareholder approvals, with the closing expected in early 2027 after due diligence and antitrust reviews.

India and emerging markets remain the main revenue engines, contributing roughly 73.7% of Q2 revenue, up 20.8% year over year, while developed markets contribute about 26.3% and grew around 22.3%.

Affle highlighted JBL’s India campaign to demonstrate cross-screen capabilities, combining connected TV storytelling with mobile engagement, achieving a 95% video completion rate, 40% click-to-visit rate, and mobile CTRs 3.5 times higher after initial connected TV exposure.

AI-enabled optimization helped reduce data and inventory costs and supported controlled growth in payroll while scaling operations.

The article includes a disclaimer noting AI-generated market research content and that it is for educational purposes and not investment advice.

Affle 3i reported its highest-ever quarterly revenue, EBITDA, profit after tax, and consumer conversions in Q2 FY27, marking 15 consecutive quarters of growth.

An Orange Health Labs campaign using generative AI for keyword recommendations and AI-powered scorecards delivered a 53% rise in purchases and 39% revenue growth.

Growth came from organic expansion and the CPCU model, with consumer conversions reaching 128.93 million, up about 18.2% year over year.

Affle holds 40 filed patents and over 300 enforceable claims in fraud intelligence, precision targeting, contextual advertising, and AI-native advertising, with a new mobility-led out-of-home application for autonomous and connected vehicles.

Affle CEO Anuj Khanna Sohum said the acquisition will create significant synergies and expand operations in e-commerce, retail, and healthcare.