A strategic partnership has been established between Axaipay, a Malaysian fintech company, and E3HUBS, a UAE-based startup ecosystem builder, during Expand North Star 2025 in Dubai, aiming to promote cross-border business and digital payment solutions.

This alliance seeks to enhance financial inclusion and digital transformation across ASEAN and MENA regions, with Axaipay offering a range of digital payment solutions such as card payments, e-wallets, QR payments, and BNPL to support businesses in Malaysia, Australia, and beyond.

The MoU was witnessed by prominent figures including the CEO of Malaysia Digital Economy Corporation (MDEC) and the Malaysian ambassador to the UAE, underscoring its official regional significance.

The collaboration aims to support startup growth by streamlining merchant onboarding, facilitating cross-border payment acceptance, and fostering capacity building through joint workshops on payments, compliance, and e-commerce.

Part of the partnership involves integrating Axaipay’s digital payment solutions into E3HUBS programs like LEAP, Chaos Leadership, and PowerGroups, alongside launching fintech innovation pilots to promote regional entrepreneurship.

Both organizations share the goal of enabling entrepreneurs to scale confidently across borders by providing essential tools, mentorship, and financial technology support.

E3HUBS, which focuses on incubation, mentoring, and market access programs across Asia and the Middle East, will leverage its regional network to identify and support high-potential entrepreneurs.

This partnership aims to simplify cross-border commerce, helping startups expand into new markets and connect entrepreneurs with vital resources and international opportunities.