Visa’s Regional General Manager, Ali Bailoun, highlighted Saudi Arabia’s vibrant football scene and the aim to create memorable experiences for fans in the region.

Newcastle United has partnered with Visa to boost global fan engagement, beginning in Saudi Arabia, as part of an international initiative for the 2025/26 season.

The partnership grants Saudi Visa customers exclusive access to VIP matchday experiences, meet-and-greets with players and legends, behind-the-scenes tours, and official merchandise.

Regional digital payment company Barq will support the partnership by facilitating localized fan activities and activations in Saudi Arabia.

Barq, represented by Deputy CEO Saad Almuhanna, will help strengthen Newcastle United’s presence in the Premier League and European competitions, leveraging its loyal supporter base.

The club’s growing influence in the Middle East is partly due to its majority ownership by Saudi Arabia’s Public Investment Fund since 2021.

Club officials, including Peter Silverstone and Saad Almuhanna, emphasized that this partnership is key to expanding the club’s global reach and supporter relationships.

Details on how fans can access these exclusive experiences will be shared through Newcastle United and Visa’s official channels.