Starting from the 2025 MLS season, Coupang Play will live broadcast all Los Angeles Football Club (LAFC) matches in Korean for its 'Sports Pass' subscribers, focusing on Son Heung-min's team.

Coupang Play has secured digital broadcasting rights for LAFC matches as part of its shared MLS streaming rights agreement with Apple TV, offering Korean commentary and analysis, in contrast to Apple TV's English and Spanish broadcasts.

Coupang Play has a multi-year partnership with MLS to provide real-time coverage of LAFC's regular season and playoff matches, though the exact length of the contract has not been disclosed.

The first LAFC match to be broadcast will take place on September 14, 2025, at 9 AM Korean time, featuring an away game against San Jose Earthquakes at Levi's Stadium, with commentary by Jang Ji-hyun and Yang Dong-seok.

Coupang Play plans to enhance viewer engagement by offering pre-match previews and post-match analysis, focusing on Son Heung-min's plays with detailed tactical insights and data-driven commentary.

LAFC matches can be watched at no extra cost by Coupang Play's 'Sports Pass' subscribers, which also provides access to other international leagues like the Premier League, La Liga, Bundesliga, and Ligue 1.