Lowe's Secures Historic Sponsorship Deal with Inter Miami CF at Miami Freedom Park

January 16, 2026
Lowe's Secures Historic Sponsorship Deal with Inter Miami CF at Miami Freedom Park
  • Historically, sleeve deals typically range from $1 million to $2 million per season, with Lowe's elevating the category.

  • The club celebrates its MLS Cup 2025 win and its upcoming 2026 opening of the 25,000-seat stadium and 131-acre mixed-use district at Miami Freedom Park.

  • A joint reception at the construction site underscored renewed collaboration to inspire the next generation and enhance the matchday experience.

  • Miami Freedom Park is the largest active real estate development in Miami, featuring a 25,000-seat stadium, over 1 million square feet of retail/dining/entertainment/office space, multiple hotels, and Jorge Mas Canosa Park, with phased openings starting in 2026.

  • The Lowe's deal ranks among MLS sleeve sponsorships at the high end, comparable to Royal Caribbean and Florida Blue, and is described as the richest in annual and total value and the longest sleeve deal in MLS history.

  • Lowe's has joined Inter Miami CF at the top sponsorship tier, becoming a founding partner of the Miami Freedom Park stadium and keeping exclusive home improvement and Dreams Cup presenting rights for youth soccer.

  • Lowe's will also be the Official Jersey Sleeve Partner across the club's development pathway, boosting brand visibility among fans and the South Florida soccer community.

  • Fans are encouraged to secure season tickets for Inter Miami CF’s inaugural season at Miami Freedom Park, including the April 4 home opener.

  • Inter Miami's 2026 MLS season kicks off in February with a match against LAFC.

  • As presenter of the Dreams Cup, Lowe's supports youth soccer and opportunities for young athletes, aligning with its mission to uplift the next generation.

  • Construction at Miami Freedom Park began in 2023, with the stadium and initial district components slated to open in 2026 and additional phases to follow.

  • No agencies were involved in negotiating the expanded deal.

Summary based on 7 sources


Get a daily email with more MLS stories

More Stories