Mobile Gaming Marketing Dominated by U.S.; China Leads Global Diversification Efforts

January 14, 2025
Mobile Gaming Marketing Dominated by U.S.; China Leads Global Diversification Efforts
  • Notably, the United States alone accounts for a staggering 40% of this expenditure, while the UK, Germany, and Japan follow with 6%, 5%, and 4% respectively.

  • Tom Shadbolt, Senior Insights Manager at Moloco, stresses the importance for marketers to broaden their focus to uncover valuable users in less saturated regions.

  • To identify high-value users, paid acquisition strategies are essential, as they allow marketers to analyze marketing costs, user value, and total revenue opportunities.

  • High-value users, who represent the top 10% of paying players, are incredibly lucrative, contributing between 70-85% of in-app purchase revenue across various markets and genres.

  • The study supporting these findings utilized performance data from over 4,000 mobile gaming apps across 195 countries, particularly those that monetize through in-app purchases.

  • Data from data.ai, a Sensor Tower company, was also integral to the research methodology, providing a robust foundation for the insights presented.

  • A new report titled 'Beyond Borders: Mobile Gaming Insights for Global Growth' reveals that mobile gaming app marketing is heavily concentrated, with 71% of the total spend focused in just 10 countries.

  • In contrast, marketers in China are leading the charge in diversifying their global marketing spend, seeking out new growth opportunities beyond these established markets.

Summary based on 1 source


Get a daily email with more Gaming stories

More Stories