NextBeat Launches as Music-Gaming Powerhouse with Supercell Backing, Eyes Expansion
January 14, 2025
Founders Olly Barnes and Simon Hade have launched a new company named NextBeat, which will serve as the new home for the popular mobile games Beatstar and Countrystar.
NextBeat is part of Space Ape Games' expansion efforts, with the studio aiming to enhance its operations in the gaming sector.
Hade expressed enthusiasm about transitioning to a dedicated music-focused venture, viewing it as a promising opportunity for growth.
In November 2024, Supercell, which already owned a majority stake in Space Ape, completed its acquisition of the London-based studio, further solidifying its presence in the UK gaming market.
This acquisition marks Supercell's first office in the UK, with CEO Ilkka Paananen highlighting the excitement of integrating into London's vibrant gaming ecosystem.
As part of its investment strategy, Supercell will act as an active minority shareholder in NextBeat, providing support for its growth and development.
Hade announced the new project on LinkedIn, revealing that it has been developed in collaboration with Supercell.
Barnes emphasized the significant monetization potential for music in gaming, suggesting it could surpass revenues from streaming service subscriptions.
NextBeat plans to explore expansions beyond gaming, including ventures into educational technology and mental health sectors.
Beatstar, launched by Space Ape in 2021, has been a significant success, nearing 100 million downloads and generating approximately $200 million in revenue.
The portfolio of NextBeat is expected to include the intellectual properties of Beatstar and Countrystar, with plans for genre-specific versions and new game launches.
Simon Hade has been appointed as CEO of NextBeat, joined by key hires including George Yao, Imogen Turner, and Daisy Fletcher.
Summary based on 2 sources
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Sources

GamesIndustry.biz • Jan 13, 2025
Space Ape spins out new studio NextBeat
Music Ally • Jan 14, 2025
Mobile games giant Supercell backs music startup NextBeat