Ultimate Game Co., Ltd., a prominent Thai online game publisher, is investing over 100 million Baht to strengthen its presence in Southeast Asia's mobile gaming sector, particularly focusing on mobile MMORPG games.

This substantial investment aims to enhance marketing and operational efforts across the region, with a goal of attracting over 1.25 million players during the launch window of new game titles in 2025.

The company plans to capitalize on the success of its title LUNA ORIGIN while launching several new games in 2025, targeting the same ambitious player acquisition goal.

Ultimate Game is aiming for a 20-30% increase in downloads and active users in 2025 by enhancing brand awareness and community engagement through experiential campaigns.

To support these efforts, Ultimate Game is implementing a localization strategy to tailor game content and user experiences for various markets, backed by a data-driven digital marketing approach in collaboration with global partners like Google.

As part of its expansion, the company is enhancing its multilingual Customer Service operations in Thai, English, and Bahasa Indonesia to improve player experience.

Chief Marketing Officer Mr. Kodchawara Vanichayapron has outlined a marketing strategy for 2025 that targets three core gamer segments: hardcore MMORPG enthusiasts, casual mobile users, and esports players.

CEO Attachet Chaichanasongkram has expressed ambitions for the company to become publicly listed within five years, aiming to be a leading mobile game provider in Southeast Asia with two major game launches planned for 2025.

The Southeast Asian mobile gaming market is projected to grow at an average annual rate of 7.41% from 2025 to 2033, with Thailand's market expected to grow by 7-10% per year.

Mr. Attachet highlighted that 82% of Southeast Asian gamers prefer mobile gaming, with 65% favoring MMORPGs, which aligns perfectly with the company's strategic focus.

Ultimately, the investment aims to deliver high-quality MMORPG content and support sustainable growth in the region's gaming market.