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Microsoft has not announced any official plans yet; the reports describe an exploratory stage with multiple potential directions.

Sharma is new to the role and these ideas are exploratory and not guaranteed to be implemented.

The report touches on Project Helix and broader 2026 plans, but concentrates on pricing implications for Game Pass.

Microsoft Gaming’s new CEO, Asha Sharma, is exploring changes to Game Pass to make it more enticing, including potential price reductions and future bundles with Netflix.

Speculation points to possible trade-offs for cheaper tiers, such as advertising or alternate monetization, given economic pressures and tariffs.

There are discussions of Netflix and Xbox subscription bundles, with Netflix co-CEO Greg Peters saying they’ve talked about possibilities, though nothing is finalized.

Former Xbox head Phil Spencer described Game Pass as the”Netflix of games,” a framing that provides historical context for current discussions.

Netflix and Xbox Game Pass are seen as similar in offering content-heavy subscriptions designed to incentivize ongoing membership.

Game Pass generated nearly $5 billion in the prior year and is profitable, but its growth pace may fall short of internal expectations.

There’s mention of cloud streaming opportunities and Xbox Cloud Gaming potentially expanding to more devices as part of future strategy.

The article also includes unrelated gaming news snippets and author credits, though the central focus remains on Game Pass pricing and bundling.