Joe Jonas partners with Hay Day to release The Cozy Anthem, an original track inspired by the game’s iconic theme, kicking off a two-week virtual music festival across in-game experiences and social media.

Players can remix the song and download in-game decorations inspired by the track, including an in-game jukebox.

Starting June 16, the song plays across all Hay Day farms with clickable music notes and milestone rewards unlocking 13 playable note-inspired decorations and exclusive access to Cozy Covers in the community inbox.

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The event underscores Supercell’s ongoing cross-promotion strategy and collaborations, though some writers prefer games to stay more standalone.

The collaboration marks another celebrity crossover for Supercell, following past partnerships like Erling Haaland, aiming to draw players into a festival featuring digital-first artists.

The collaboration emphasizes community participation, offering in-game rewards and opportunities for users’ covers to be featured within Hay Day’s ecosystem.

Hay Day is a free-to-play game on iOS and Android, developed by Supercell, a Helsinki-based company with multiple international offices.

Nick Jonas will perform at Disney Celebrates America: Nashville’s Star-Spangled Bash on July 4, airing on ABC and streaming platforms, alongside other artists such as Boyz II Men, Lauren Daigle, The All-American Rejects, NE-YO, Reba McEntire, and Tim McGraw.

Hay Day General Manager Maya Hofree highlights the event as a community-focused, feel-good experience designed to help players unwind, with Joe Jonas’s energy fueling the cozy festival.

The Cozy Anthem is described as country-inspired, mirroring Hay Day’s peaceful, summery ambience.