Amazon Prime Video Eyes Major NBA Broadcast Deal, Set to Stream Games by 2025
April 26, 2024
Amazon Prime Video is near closing a deal to become a major NBA broadcast partner for ten years starting with the 2025-2026 season.
The proposed Amazon-NBA partnership would broadcast regular-season, postseason, and potentially conference finals games.
Amazon Prime members may gain access to Seattle Kraken NHL games through a separate agreement.
Financial terms of Amazon's agreements with the NBA and NHL are currently undisclosed.
The NBA plans to distribute broadcasting rights among at least three companies, with TNT and NBC vying for a package and Warner Bros. Discovery holding matching rights.
The shift towards streaming platforms for sports broadcasting rights reflects a response to the growing trend of consumers moving away from traditional cable.
Summary based on 5 sources
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Sources
Seeking Alpha • Apr 26, 2024
NBA media talks: Amazon said to be front-runner for streaming rights, YouTube in mix
Seeking Alpha • Apr 26, 2024
Amazon said to near streaming NBA deal; TNT, NBC square off
GeekWire • Apr 26, 2024
Report: Amazon will stream NBA games in latest major sports deal for tech giant
The Athletic • Apr 26, 2024
Amazon Prime has framework deal for NBA broadcast rights, per sources, putting pressure on TNT, NBC