The NBA is set to expand its media reach with Amazon Prime Video as a potential major platform for games starting in the 2025-26 season.

Amazon's deal includes significant regular-season and playoff game inventory, marking its ascent as a key player in sports broadcasting rights.

The agreement stands to influence the production and presentation of NBA games, as well as impact the WNBA.

TNT Sports and NBC are in contention for the final broadcasting package, with the NBA considering a shift from three to possibly four partners.

The future of the Emmy-winning show 'Inside the NBA' hangs in the balance amidst these negotiations.

Despite undisclosed financial terms, the NBA's ambitions reflect a substantial increase, targeting a potential $75 billion rights package.