NBA media rights negotiations involve Warner Bros. Discovery, NBC Sports, and Amazon Prime.

TNT risks losing its longstanding partnership as NBC Sports aggressively bids for rights.

TNT Sports chairman Luis Silberwasser is optimistic about reaching an agreement with the NBA.

Amazon's bid stands at roughly $1.8 billion per season, while NBC offers $2.5 billion.

ESPN's existing deal with the NBA costs them $2.6 billion annually.

Despite lower TV ratings, sports rights are lucrative due to high advertising revenue.

Networks prioritize their appeal to advertisers and status over pure viewership numbers.

A substantial multi-billion-dollar NBA media rights deal is anticipated in the near future.