In a recent episode of the Numbers on the Board podcast, NBA commissioner Adam Silver highlighted the need for the media to shift its focus towards what fans love about basketball.

Silver expressed concerns regarding the current media coverage of the NBA, advocating for a more positive and celebratory tone as the 2025 NBA playoffs unfold.

He emphasized that while criticism is a necessary part of journalism, it should not overshadow the appreciation for the enjoyable aspects of the game.

The commissioner noted that media narratives have become overly centered on drama, player feuds, and debates about historical players, rather than celebrating current achievements.

This trend has frustrated fans, particularly as media criticism from the TNT crew and retired players often focuses on sensationalized topics.

Moreover, issues like increased 3-point attempts and player load management have contributed to declining early-season television ratings and raised questions about the competitiveness of the modern NBA.

While Silver acknowledged the importance of tough questions, he clarified that they should not dominate the narrative surrounding the league.

He expressed respect for journalists but criticized them for not dedicating enough time to highlight the positive aspects of the game.

Silver referenced a recent conversation with former Duke coach Mike Krzyzewski, who advocated for a philosophy of 'educate and celebrate' when it comes to basketball coverage.

In line with this philosophy, Silver proposed innovative media formats, such as conversational breakdowns of games and simplified explanations of basketball concepts, to engage a broader audience.

Despite his enthusiasm for these changes, it remains uncertain whether mainstream media will embrace Silver's vision for a more positive approach to NBA coverage.

Ultimately, Silver's plea for a shift in focus reflects a desire to prioritize the love of the game, leaving the future of media coverage in a state of uncertainty.