The NBA is reporting its strongest opening month in 15 years across national broadcasts on NBC, Peacock, Amazon Prime Video, and ESPN, with more than 60 million viewers in the first month of the regular season.

This opening-month figure, while not including the 2011-12 season’s Christmas Day start, still signals a strong kickoff under the league’s 11-year, $76 billion broadcast deal.

In-arena attendance is tracking near last season’s levels at about 97% capacity, with ten teams selling out every home game to date.

Teams like the Celtics, Cavaliers, Warriors, Rockets, Heat, Knicks, Thunder, Suns, Spurs, and Jazz have achieved sellouts across all home games, while Atlanta and Charlotte show attendance gains around 10%.

NBA League Pass subscriptions are up 10%, with time spent viewing rising 8%, signaling growing engagement on streaming platforms.

Taken together, these indicators point to strong engagement across broadcast, digital, and in-arena experiences this season.

NBA content has already surpassed 30 billion views across social media this season, a season-high, driven by the league’s rising stars.

Merchandise sales on NBAStore.com have risen by more than 20%, propelled by the popularity of the league’s next-generation stars such as Shai Gilgeous-Alexander, Anthony Edwards, Victor Wembanyama, Tyrese Maxey, Cooper Flagg, Jalen Brunson, and Luka Dončić.

Total viewership across the national broadcasts exceeds 60 million, reinforcing a robust start under the new broadcast deal.

This opening-month viewership figure does not include the 2011-12 season start on Christmas Day, a period historically strong for NBA audiences.