The NCAA seeks a swift court process, proposing a hearing for a temporary restraining order around late March to align with the Round of 32 through Sweet Sixteen in both men’s and women’s tournaments.

The NCAA alleges unauthorized use of its marks like “March Madness,” “Final Four,” “Elite Eight,” and “Sweet Sixteen” on DraftKings’ wagering materials, which could mislead fans or student‑athletes into thinking the association endorses the betting platform.

The complaint stresses NCAA’s stance of independence from gambling entities, including avoiding sponsorships, banning athletes and staff from betting, opposing prop and micro-bets, and pursuing initiatives to prevent gambling harm and preserve integrity.

Evidence includes screenshots showing NCAA marks on DraftKings betting menus, graphics, and publications.

Background includes federal indictments over point‑shaving schemes, investigations of players for betting breaches, and a prior rule change allowing athletes to bet on professional sports that was overturned by most Division I schools.

DraftKings had not provided an immediate public comment by the time of the report; requests for comment were placed after business hours.

The action is framed within broader NCAA governance challenges over gambling, including athlete betting rules and institutional responses to betting-related risks.

Context notes that the NCAA has cautioned against prop bets on individual players, with some states restricting such bets and ongoing investigations and penalties tied to college basketball betting and point shaving.

SEC Commissioner Greg Sankey has echoed concerns about sports betting’s impact on college athletics and urged Congressional action to provide protections and parameters around gambling.

The lawsuit underscores urgency as the NCAA men’s and women’s Division I basketball tournaments are underway.

NCAA leadership, including President Charlie Baker, prioritizes combatting prop bets and safeguarding athletes, urging states to act amid wagering investigations.

The development unfolds on the eve of the NCAA tournaments, amplifying public attention around March Madness.