The Buffalo Sabres have secured a 10-year naming rights extension with KeyBank, ensuring that their home arena will continue to be known as the KeyBank Center until at least the end of the 2035-36 season.

As part of the new agreement, the KeyBank name will also feature on the Sabres' helmets during away games starting this upcoming season.

Terry Pegula, the owner of the Sabres, highlighted the arena's significance as a cornerstone of the Western New York economy and noted recent privately funded infrastructure upgrades to enhance the venue.

KeyCorp Chairman and CEO Chris Gorman emphasized the investment in Buffalo and the partnership's commitment to fostering opportunities and progress for the local community.

According to a study by Tripp Umbach, the KeyBank Center had a substantial economic impact of $694.2 million in 2023, generating 3,822 jobs and $48.6 million in tax revenue.

In addition to the naming rights extension, KeyBank and the Sabres are launching the HocKey Assists Community Program, which aims to empower youth and support local entrepreneurs through educational outreach.

KeyBank, which is celebrating its bicentennial in 2025, has a deep-rooted connection to the community, operating its northeast headquarters in Buffalo and maintaining 59 branches in the area.

The Sabres control the KeyBank Center, which also hosts the National Lacrosse League champion Bandits, and are aiming to increase the number of events held at the arena from approximately 140 to 200 annually.

The arena, which opened in 1996, is currently undergoing significant renovations, including a new roof and video scoreboard, with future plans to enhance seating and fan amenities.

The extension agreement was officially announced on July 30, 2025, and will take effect in the 2026-27 season.

Despite these positive developments off the ice, the Sabres are currently facing a challenging period, enduring a record 14-season playoff drought in the NHL.

The Sabres' 2025-26 season is set to begin with a home opener against the New York Rangers on October 9, 2025, and will conclude with a home game against the Dallas Stars on April 15, 2026.