The Tampa Bay Lightning's home arena has been renamed from Amalie Arena to Benchmark International Arena following a multi-year sponsorship deal, marking a significant rebranding effort.

The new naming rights deal, facilitated by Oak View Group’s Global Partnerships division, is among the top five NHL arena deals, though specific financial terms remain undisclosed.

The arena's exterior and interior signage, digital features, and food and beverage options are set to be upgraded in phases, with most renovations expected to be completed by the season opener on October 9, 2025.

Fans have started creating nicknames like 'The Bench' or 'BI Arena,' but most are expected to refer to it as Benchmark International Arena soon.

The arena, built in 2012 and renovated extensively since 2010, remains a top sports and entertainment venue, ranking highly in fan surveys and revenue.

The rebranding aims to energize the fan base, support future renovations, and enhance the venue’s role in community engagement and global recognition.

Community events and activations are planned for October 2025 to foster local engagement ahead of the NHL season, which begins with the Lightning hosting the Ottawa Senators on October 9.

The deal also includes over $3 million in contributions to local nonprofits, reflecting a shared commitment to community impact.

This change signifies a strategic shift for the Lightning, aiming to boost community ties and on-ice performance after a narrow playoff exit in 2025.

The arena's ownership has transitioned from Jeff Vinik to new leaders Doug Ostover and Marc Lipshultz, marking a new chapter for the franchise.

Vinik Sports Group, which manages the Lightning and the arena, continues to focus on community initiatives, innovation, and enhancing the guest experience.

The arena's renaming was announced at a public event attended by Tampa officials, including Mayor Jane Castor, highlighting the civic importance of the partnership.