Toronto Maple Leafs Top NHL Franchise Value at $4.25 Billion Amid Revenue Surge
October 1, 2025
The Toronto Maple Leafs continue to lead the NHL in franchise value, now estimated at $4.25 billion, making them the most valuable team in the league, with their valuation boosted by strong revenue streams and a new Canadian media deal starting in 2026-27.
Overall, NHL franchise valuations have surged by 17% in 2025, reaching an average of $2.1 billion—more than doubling the 2022 average—driven by increased media rights, sponsorships, and revenue-sharing improvements.
Despite modest hockey-related revenue growth of 3% to $6.5 billion for the 2024-25 season, the league's valuation multiples have risen to an average of 8.4, although still below the NBA and NFL, with recent team sales reflecting multiples from 4.5 to 7 times revenue.
The league’s financial stability is supported by a revenue-sharing system and a salary cap linked to league revenue, which helps maintain team valuations across markets.
Arena revenues remain robust, with Scotiabank Arena generating over $121 million in 2024, and several teams, including the Flames, Flyers, Ducks, and Sharks, are planning major arena renovations or new constructions.
A significant 12-year national media rights extension in Canada worth over CA$11 billion ($7.7 billion) begins in the 2026-27 season, with U.S. rights expected to increase after current deals expire.
The widening valuation gap between the league’s most and least valuable teams is narrowing, attracting high-quality ownership and boosting overall league stability and potential sale values.
Smaller-market teams like the Sabres, Senators, and Jets are generating substantial revenues, between $174 million and $183 million last season, supporting their rising valuations.
The Maple Leafs' valuation growth is expected to continue, driven by strong revenue streams, sponsorships, and upcoming media deals, setting a high benchmark for other franchises.
The franchise value of the Maple Leafs increased by 16% from the previous year, reflecting ongoing success in sponsorship, revenue, and the new Canadian media deal.
Hockey-related revenue increased modestly by 3% to $6.5 billion in 2024-25, with significant growth anticipated from the new Canadian media deal with Rogers, starting in 2026.
The NHL's collective bargaining agreement was stabilized with a new four-year deal ratified in June 2025, fostering a period of growth and peace within the league.
The league is exploring expansion opportunities with franchise fees expected to be at least $2 billion, targeting markets like Houston and Atlanta, although no formal applications are currently underway.
Summary based on 8 sources
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Sources

The Athletic • Oct 1, 2025
The average NHL team is now worth $2.1 billion. What does it mean for the league?
Bleacher Report • Oct 1, 2025
Maple Leafs, Rangers, Canadiens Top Sportico's 2025 NHL Franchise Valuations
Sportico.com • Oct 1, 2025
NHL Team Values 2025: Toronto Maple Leafs Lead, Average Hits $2.1B
Big News Network.com
Report: Maple Leafs top NHL team valuations at $4.25B