Toronto Maple Leafs Top NHL Franchise Value at $4.25 Billion Amid Revenue Surge

October 1, 2025
Toronto Maple Leafs Top NHL Franchise Value at $4.25 Billion Amid Revenue Surge
  • The Toronto Maple Leafs continue to lead the NHL in franchise value, now estimated at $4.25 billion, making them the most valuable team in the league, with their valuation boosted by strong revenue streams and a new Canadian media deal starting in 2026-27.

  • Overall, NHL franchise valuations have surged by 17% in 2025, reaching an average of $2.1 billion—more than doubling the 2022 average—driven by increased media rights, sponsorships, and revenue-sharing improvements.

  • Despite modest hockey-related revenue growth of 3% to $6.5 billion for the 2024-25 season, the league's valuation multiples have risen to an average of 8.4, although still below the NBA and NFL, with recent team sales reflecting multiples from 4.5 to 7 times revenue.

  • The league’s financial stability is supported by a revenue-sharing system and a salary cap linked to league revenue, which helps maintain team valuations across markets.

  • Arena revenues remain robust, with Scotiabank Arena generating over $121 million in 2024, and several teams, including the Flames, Flyers, Ducks, and Sharks, are planning major arena renovations or new constructions.

  • A significant 12-year national media rights extension in Canada worth over CA$11 billion ($7.7 billion) begins in the 2026-27 season, with U.S. rights expected to increase after current deals expire.

  • The widening valuation gap between the league’s most and least valuable teams is narrowing, attracting high-quality ownership and boosting overall league stability and potential sale values.

  • Smaller-market teams like the Sabres, Senators, and Jets are generating substantial revenues, between $174 million and $183 million last season, supporting their rising valuations.

  • The Maple Leafs' valuation growth is expected to continue, driven by strong revenue streams, sponsorships, and upcoming media deals, setting a high benchmark for other franchises.

  • The franchise value of the Maple Leafs increased by 16% from the previous year, reflecting ongoing success in sponsorship, revenue, and the new Canadian media deal.

  • Hockey-related revenue increased modestly by 3% to $6.5 billion in 2024-25, with significant growth anticipated from the new Canadian media deal with Rogers, starting in 2026.

  • The NHL's collective bargaining agreement was stabilized with a new four-year deal ratified in June 2025, fostering a period of growth and peace within the league.

  • The league is exploring expansion opportunities with franchise fees expected to be at least $2 billion, targeting markets like Houston and Atlanta, although no formal applications are currently underway.

Summary based on 8 sources


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