KRAFTON is set to make a splash at Gamescom 2025 with interactive zones, demos of new titles, and community events. Attendees can experience themed zones and participate in exclusive meetups and live matches.

In 2025, PUBG and Free Fire continue their rivalry, each appealing to distinct audiences with PUBG's tactical depth and Free Fire's accessible, quick gameplay. Both games are enhancing cross-platform options and hosting vibrant esports events, with PUBG focusing on realism and Free Fire on accessibility.

Pearl Abyss is gearing up to launch its game Red Desert at China Joy on August 1, 2025, as part of its strategy to expand in China. Meanwhile, Krafton, Nexon, and Shift-Up will also showcase their titles, highlighting the increasing influence of Korean gaming companies in the Chinese market.

Realme and Pakistan's Prime Minister Youth Program are launching a National PUBG Tournament, boosting the country's esports scene and digital transformation. The tournament coincides with the release of Realme's 14 Series smartphones, aiming to enhance gaming experiences with advanced features.

Krafton has launched PUBG Seongsu, a three-story gaming and cultural hub in Seoul, aimed at connecting game enthusiasts and locals. This innovative complex combines e-sports with lifestyle amenities, reflecting a growing trend of offline gaming experiences.

Netmarble's Solo Leveling: ARISE teams up with K-pop group i-DLE for a music video and in-game makeovers, blending the game's universe with pop culture. The event coincides with the announcement of Solo Leveling: KARMA, expanding the franchise's universe.

PUBG: Battlegrounds teams up with aespa for 'Drop where Worlds Collide,' launching July 9 on PC and July 17 on consoles, featuring aespa-inspired maps, costumes, and exclusive rewards until August. The event integrates aespa's universe into gameplay with themed content and a new Miramar map.

PUBG's 36.2 update launches July 9 on PC, introducing gameplay tweaks, map updates, new aespa collaboration content, a UGC Alpha, and a 1-Man Duo mode. The update enhances clan features, adds themed arenas, and improves game stability.

The Expendables made history at PGC 2024, winning $600K and becoming the first APAC team to clinch the PUBG world title. Krafton released a limited-edition esports champion set for PC and console.

Releasing PUBG on Nintendo Switch 2 could boost its players significantly, leveraging improved graphics and content; it’s seen as a lucrative, easy opportunity for Krafton amid declining current console presence.

PUBG Mobile's 3.9 update, now available via official site and app stores, adds Transformers characters, new loot, and hoverboards, enhancing security and gameplay.

Realme Pakistan launches the realme Number 14 Tournament, a PUBG Mobile competition backed by the Prime Minister Youth Program to boost youth engagement and showcase the latest 5G phones with Snapdragon 6 Gen 4. The event aims to uncover Pakistan's next PUBG champions and promote mobile eSports nationwide.

PUBG: Battlegrounds will debut its User-Generated Content Alpha in July 2025, allowing players to create custom game modes. Initially limited to select creators, the UGC feature aims to enhance gameplay diversity and player creativity.

On July 6, 2025, PUBG Mobile revealed its latest update—Metro Royale Chapter 27—via X, launching July 9. The update introduces the Zombie Uprising map, new bosses, and enhanced gameplay until September 2.

PUBG Mobile and Transformers team up for a unique promotional event, placing real-life supply drops in major US cities from July 4 to July 7, 2025. Fans can explore Transformers-themed installations and unlock exclusive in-game rewards by interacting with QR codes at designated locations.

PUBG is gearing up for a major Twitch Rivals event on July 11, 2025, boasting a $100,000 prize pool and renowned streamers like ChocoTaco leading the charge. The event will feature new map elements and Twitch Drops, enhancing viewer engagement with exclusive in-game rewards.

Aespa and PUBG launch 'Dark Arts', a new song merging K-pop with Battle Royale game vibes, unveiled with a trailer on June 3, 2025. The collaboration includes Aespa-themed weaponry, though game availability is unclear, and coincides with Aespa's partnership with Street Fighter 6.

PUBG Mobile has unveiled its A14 Royale Pass, available for pre-order until July 12, offering exclusive rewards like a Mythic Outfit and Victory Dance. Options include Free, Elite, and Elite Plus passes, with a prize pool over 80,000 UC, enriching the gaming experience.

The PUBG Mobile 3.9 Update, launching July 8, 2025, brings a Transformers-themed mode allowing players to summon Optimus Prime and Megatron into battle. This update also includes new WOW mode content and gameplay enhancements.