PUBG Mobile launches the Naruto: Ninjas Assemble mode, marking a major crossover with the popular anime series. While the collaboration excites many fans, others question its fit with the game's military theme.

KRAFTON is set to unveil five new games at Gamescom 2026, including a mysterious title from PUBG STUDIOS. Each game will feature its own immersive, themed experience, with activities ranging from live competitions to interactive missions, allowing attendees to earn exclusive merchandise and explore new worlds.

PUBG MOBILE collaborates with Naruto to host Europe's largest Naruto event in Paris, featuring interactive experiences and exclusive merchandise. The event attracted over 6,840 attendees, generating substantial online and offline impact, and spotlighted the cultural significance of combining anime and gaming communities.

PUBG: BATTLEGROUNDS launches a series of July 2026 events with varied rewards to enhance player engagement across PC and Console. From tiered lobby rewards to referral missions, events aim to boost activity and offer diverse incentives including G-Coin, cosmetics, and contraband coupons.

PUBG: BATTLEGROUNDS has released a new weekly bans notice, highlighting their ongoing anti-cheat efforts by detailing the latest player bans for misconduct and illegal software use. Players are urged to use Steam Guard Mobile Authenticator to secure their accounts, with instructions and support available for setup.

PUBG Mobile's Chicken Predictor event, running until July 21, invites players to predict match outcomes using Oracle Chickens to earn Prediction Tokens for themed rewards. The interactive football-themed event encourages engagement through leaderboards and reward exchanges, highlighting a more dynamic approach compared to past events like PUBG Mobile GOAT Fight.

South Korea plans to significantly boost its gaming AI budget next year and introduce the AI Content Industry Promotion Act to enhance AI transformation in gaming. The initiative aims to support AI integration across the gaming sector, improving production efficiency and user experience, while addressing challenges faced by smaller firms.

KRAFTON and Card Monster are teaming up to turn PUBG: Battlegrounds into a physical trading card game, titled Project Dynamite, aiming to capture the essence of Battle Royale in tabletop form. This collaboration follows KRAFTON's strategy of expanding PUBG's IP through various partnerships, tapping into the growing demand for collectible card games globally.

The latest update 42.2 enhances player experience with new onboarding features, arcade modes, and the introduction of a new character, Glasya, with unique combat abilities. Additional improvements include map usability, console options, and stability fixes, alongside fresh content drops and revised matchmaking schedules.

AI integration in PUBG: Battlegrounds led to a 28% surge in team play as players engaged more with friends. This highlights AI's potential to enhance experience and confidence in gaming and beyond.

PUBG: Battlegrounds' July update introduces Contender Glasya, the Fashion Exhibit, and the wedding-themed Survivor Pass Just Married. The update also includes new weapon skins, event items, and changes to existing crates, with more details expected in August 2026.

PUBG MOBILE is ramping up its social responsibility efforts in Turkey, focusing on community development through education and offline activities. Initiatives include a tech lab in Eskişehir and direct aid in Diyarbakır, aiming to enhance digital literacy and community bonds.

Krafton anticipates a robust 2026 with projected revenue of 4.85 trillion won, fueled by PUBG updates and Subnautica 2's success. Q2 highlights include a strong 80% revenue jump, driven by new game modes and strategic collaborations.

PUBG: BATTLEGROUNDS introduces a dynamic 4-week map rotation plan tailored for regional and platform preferences, launching with Update 42.2. Leveraging data from June, the plan features maps like Erangel, Miramar, and Rondo, with rotations timed weekly for PC and console players.

Krafton, Musinsa, and 999 Humanity team up to celebrate PUBG's 10th anniversary by merging fashion and gaming, aiming to expand the brand's reach and appeal. This partnership features PUBG-themed clothing and in-game items, targeting a young, fashion-conscious audience.

PUBG MOBILE has introduced Myanmar language support, enhancing accessibility for its Myanmar player base. This move includes promotional campaigns with local celebrities to strengthen community engagement.

DRX Gaming clinched the PUBG Mobile Rivals Cup 2026, securing their place in the PMWC 2026 in Paris with a total of 130 points. The tournament concluded with 32 teams set to battle for a $3 million prize pool.

PUBG MOBILE has kicked off its Naruto Shippuden collaboration, "Kurama Has Arrived," at Dhaka's Bashundhara City Shopping Mall, marked by immersive activities and a massive Kurama display. Running until July 24, the event includes gaming challenges, a unique AI photo booth, and live interactions with cosplayers, aiming to blend gaming and anime culture for Bangladeshi fans.

KRAFTON and PUBG teamed up with UFC fighter Max Holloway for a unique cross-media campaign, debuting a custom KICK × PUBG vest at UFC 329. The campaign expands PUBG's scope beyond gaming into entertainment, reinforcing KRAFTON's strategy of broadening the franchise through media and live events.