Founded in 2019 by the creators of the secure file-sharing service Workshare, Mindset AI has developed a platform that enables SaaS companies to efficiently integrate AI features into their products.

Investors are enthusiastic about Mindset AI's potential to transform content monetization and enhance operational efficiency for businesses.

Currently, the platform is utilized by over 2,700 companies globally across various sectors, including learning and development, HR, and media, with notable clients such as Alison and SkillPath.

The company has reported impressive growth, achieving a 120% year-on-year revenue increase and reaching £1 million in annual recurring revenue by October 2024.

One client reported a 30% reduction in team workload within a month of implementing Mindset's AI support agent, allowing staff to focus on more strategic tasks.

Another client experienced a remarkable 900% increase in course enrollments within three weeks of launching an AI search agent, leading to a significant revenue boost.

CEO Barrie Hadfield emphasized the need for accessible AI solutions amid a talent shortage and high costs in the industry, aiming to simplify AI agent creation.

The recent funding round, which raised £4.3 million, will be used to develop a natural language programming interface, expand APIs and SDKs, and scale marketing efforts.

This funding will also support Mindset AI's expansion into the US market with a new office in Chicago.

The AI agent market is projected to grow from $5.1 billion in 2024 to $47.1 billion by 2030, indicating strong demand for AI solutions.

The investment round was led by Edge VC and Pembroke VCT, with participation from existing investors and Mountside Ventures, which previously invested £3.79 million.

Investment Director Fred Ursell highlighted Mindset AI's potential to revolutionize how enterprises monetize their content through AI-driven agents.