The company's robotic cells are equipped with dual arms and advanced perception systems, utilizing simulation technology to streamline the automation process.

In just 18 months since its founding, Sunrise has operational systems in electronics manufacturing facilities across Europe and has signed letters of intent with over ten customers.

These customers include those involved in supercar development and high-performance batteries, showcasing the diverse applications of Sunrise's technology.

Tomaz Stolfa, one of the founders, emphasizes that their automation technology will empower workers by handling repetitive tasks, allowing them to focus on higher-value activities.

He also highlights that their robots enhance productivity and address labor shortages, improving Europe's manufacturing capabilities.

The European manufacturing sector, which constitutes 15% of the continent's GDP, is facing a labor crisis, with 32% of workers aged 50 to 64 expected to retire within a decade.

This labor crisis is exacerbated by the fact that only 14% of Gen Z is interested in industrial jobs, primarily due to perceptions of low pay and poor working conditions.

Investors are attracted to Sunrise's potential to transform European manufacturing with affordable, simulation-trained robots that address productivity and hiring challenges.

Carina Namih from Plural highlighted the potential of Sunrise's simulation-trained robots to improve productivity and address hiring challenges in manufacturing.

As the industrial manufacturing sector faces workforce challenges due to upcoming retirements and a lack of new entrants, automation is becoming increasingly crucial.

Sunrise Robotics has officially launched with $8.5 million in funding led by Plural, aimed at making factory automation more accessible.

This funding will enable Sunrise to expand its team across Europe and enhance its AI capabilities as it scales production of its intelligent robotic cells.