Led by PranaVentures, the funding round also included participation from CDP Venture Capital SGR and strategic business angels, with the aim of strengthening GetPica's AI platform, accelerating its SaaS model, and supporting international expansion.

The platform features an integrated marketplace and marketing automation tools that enable brands to retarget and upsell to event attendees, enhancing engagement and revenue opportunities.

GetPica, an AI-powered platform specializing in secure and personalized photo distribution for events and hospitality, has successfully completed a funding round, raising a total of €5 million since its founding in 2022.

GetPica has established over 400 partnerships across 55 countries, including major clients like Netflix, LinkedIn, Campari, and Louis Vuitton, with more than 2 million registered users and over 1 billion images delivered.

CEO Manolo Martini announced that the new funding will facilitate the platform's growth, particularly in expanding into regions such as the US, Middle East, and Asia, building on its nearly €4 million revenue in 2024, over 60% of which was from international markets.

Founded in 2022 by Manolo Martini, Enrico Minotti, and Daniele Lazzara, GetPica employs facial recognition technology to deliver real-time personalized photos and videos at events, ensuring secure access through ethical, privacy-first practices.

Beyond secure photo delivery, GetPica's platform includes a marketplace for content sales and marketing tools designed to boost brand engagement through personalized campaigns.

The company emphasizes its commitment to privacy, using facial recognition to authenticate users and anonymize unauthorized faces via AI, maintaining ethical standards in its technology.

The recent funding round was led by PranaVentures, with additional support from existing investors like CDP Venture Capital SGR and strategic angels, aiming to expand GetPica's global footprint.