Eight Sleep, a New York-based startup founded in 2014, has announced a $100 million funding round led by HSG, with participation from notable investors including Khosla Ventures, SoftBank, and Kevin Hart, aiming to expand its AI-powered sleep technology globally.

The company's flagship Pod mattress features real-time adjustments to elevation, sound, and temperature, along with passive health monitoring using clinical-grade sensors embedded in the mattress surface, without requiring wearables.

Innovative AI-driven features like Hot Flash Mode for menopause relief and contactless sleep apnea solutions are in development, with the latter pursuing FDA approval to enhance health benefits.

Having raised approximately $260 million in total, Eight Sleep's valuation has reached around $500 million, with its revenue growing tenfold since 2020 and over $500 million generated from the Pod product alone.

Eight Sleep ships products to over 30 countries and plans to accelerate international expansion into China and Singapore, targeting the rising health-conscious middle class and exploring a potential IPO.

The company has diversified its offerings to include a software membership, supplements developed with Dr. Peter Attia, and is actively pursuing growth in international markets.

The sleep tech market is highly competitive, with major players like Apple and Fitbit, and Eight Sleep must navigate challenges related to privacy, efficacy validation, and differentiating its AI-driven solutions.

Eight Sleep's Autopilot system personalizes sleep adjustments based on individual patterns, environmental factors, and seasonality, operating independently for each side of the bed, while its Health Check feature monitors cardiovascular and respiratory health with 99% accuracy, all while maintaining strict data privacy and compliance with GDPR and CCPA.

The company's latest Pod 5 model exemplifies innovation with machine learning-based personalized sleep environments, receiving positive reviews despite its premium price starting at $2,849.

Eight Sleep emphasizes its commitment to data privacy, encrypting all biometric data, ensuring it is not sold, and embedding sensors in the mattress for passive health monitoring, aligning with regulatory standards.