Belgium-based AI imaging startup BetterPic, founded in 2024 by Ricardo Ghekiere and Miguel Rasero, has raised €2.14 million ($2.5 million) in seed funding led by MOC Capital and Shilling VC, with support from notable tech and fashion investors.

Headquartered in Ghent, BetterPic aims to scale its AI-powered photography solutions, including BetterPic for AI headshots and BetterStudio for AI fashion shoots, serving a global customer base.

The company develops specialized AI tools that enable professional headshots from selfies and digital fashion or product images, transforming traditional photography and fashion processes.

The funds will be used to expand BetterPic’s B2B offerings, further develop its platforms, and strengthen its presence in the AI fashion and photography ecosystem.

BetterPic has projected $3.2 million in revenue within 18 months of launch, operating profitably without external funding, and has produced over 32 million professional photos for clients including Fortune 500 companies.

Ricardo Ghekiere emphasizes the company's focus on product-market fit and sustainable growth, aiming to scale its recurring B2B services while maintaining strong margins and customer success.

BetterStudio significantly reduces the costs and time of traditional fashion photoshoots—typically costing $10,000 to $50,000—by up to 100 times, using a combination of real models and AI-generated digital twins under ethical guidelines.

Founded in 2024, BetterPic’s platforms are designed to democratize fashion creation and virtual collaboration, appealing to brands and creators worldwide.

MOC Capital, managing approximately €140 million and based in Luxembourg, focuses on early-stage investments in platforms, infrastructure software, and SaaS companies, supporting startups like BetterPic.

The seed round was supported by angel investors including Louis Jonckheere, Matthias Geeroms, Joris Van Der Gucht, Hyperson AI agency, and Severine Nijs, who highlighted the platform’s role in democratizing fashion and virtual collaboration.

The seed funding round was led by MOC Capital and Shilling VC, with participation from notable industry leaders, marking a significant step in BetterPic’s growth in the AI fashion and photography space.

BetterPic operates globally from Belgium, prioritizing quality, speed, and scalability in delivering its innovative AI-driven photography solutions.