Epiminds' AI Platform 'Lucy' Transforms Marketing with 10x Efficiency Boost and Strategic Focus
October 14, 2025
Early adopters report faster onboarding, improved campaign performance, reduced wasteful spending, and enhanced creative focus, with the platform helping agencies manage routine tasks across multiple platforms.
Within twelve weeks of funding, Epiminds signed major agencies managing over 240 brands, demonstrating rapid market traction and validation of its innovative approach.
The founders' experience at Google and Spotify, combined with backing from investors like EWOR, Entourage, and industry angels, underscores strong confidence in their vision to reshape marketing through AI.
Epiminds, a Stockholm-based startup founded by former Google and Spotify experts, is revolutionizing marketing with its AI-driven platform, Lucy, which orchestrates over 20 specialized agents to automate tasks like reporting, bidding, and creative analysis.
The company's long-term vision is to develop dynamic, AI-powered teams that analyze, plan, and optimize marketing efforts in real time, freeing human marketers for more strategic and creative work.
Epiminds addresses industry challenges such as data overload and fragmented insights by providing a seamless, adaptive AI system that integrates into existing workflows, significantly boosting efficiency.
The platform not only surfaces insights but also executes actions, learns agency playbooks, and proactively monitors accounts to prevent risks, resulting in a tenfold increase in output without additional staff.
The recent $6.6 million seed funding led by Lightspeed Venture Partners will accelerate product development, enhance system integrations, and support global scaling efforts.
The platform's architecture features coordinated AI agents that fetch data, analyze results, recommend actions, and learn from agency playbooks, creating a dynamic, self-improving marketing operating system.
Lucy, the core product, is an AI marketing manager that oversees over 20 specialized agents responsible for tasks such as reporting, optimization, and creative development, enabling agencies to onboard clients in under 30 seconds.
Epiminds emphasizes that its AI tools are designed to augment human creativity and strategic thinking, not replace it, with plans to increase Lucy’s autonomy and self-improving capabilities.
This multi-agent AI approach reflects a broader shift towards interconnected AI teams that collaborate across workflows, aiming to shift human roles from execution to strategic oversight, with potential applications beyond marketing.
Summary based on 12 sources
Get a daily email with more Startups stories
Sources

Forbes • Oct 14, 2025
Epiminds Raises $6.6 Million For AI Marketing Agents
Unite.AI • Oct 14, 2025
Epiminds Raises $6.6M to Build Autonomous Multi-Agent AI Marketing Teams
Tech.eu • Oct 14, 2025
Epiminds exits stealth with $6.6M to power AI-first marketing teams
The Manila Times • Oct 14, 2025
Google and Spotify alum launch Epiminds with $6.6M to build marketing teams for the AI era