Apple delivered a record year for its Services in 2025, with user gains across Apple Music, TV+, App Store, Podcasts, Fitness+, Arcade, Find My, Maps, and other offerings, underscoring a resilient, bundled ecosystem.

Apple TV+ engagement hit a December high, rising 36% year over year driven by growth in Europe, Latin America, and the U.S., supported by new content like F1, Pluribus, The Family Plan 2, and A Charlie Brown Christmas, with F1 highlighted as the top global box office title and a record-seller in Apple TV's catalog.

Apple One remains a core value proposition with Individual and Family plans in 100+ markets and Premier in 20+ markets, including access to Apple News+, while the full Premier bundle is available in the U.S., Canada, Australia, and the UK.

The article includes footnotes and details on product terms, such as Digital ID in Wallet requirements and Apple Cash, along with device and OS prerequisites.

A note highlights Digital ID in Wallet with U.S. passport requirements and device/OS prerequisites, plus Apple Cash and health-related features tied to specific devices and OS versions.

Strategic emphasis remains on privacy, enhanced customer experience, and ongoing innovation across Apple’s services ecosystem.

Regulatory scrutiny and antitrust concerns around App Store policies persisted, but services performance suggested effective mitigation and adaptive strategy.

Shazam averages over 1 billion recognitions per month, and Find My/AirTag integration helped reduce lost luggage by about 90% per SITA WorldTracer data.

Readers are directed to Apple’s full press release for more details, with affiliate-link disclosures typically included.

Apple Invites launched to help people connect for various life occasions, reinforcing the ecosystem of interconnected services across devices.

Apple’s services growth intensified competitive pressure, reinforcing bundled, recurring revenue models and ecosystem synergies that bolster customer retention.

Wallet expanded to digital IDs in Japan and the U.S., added redesigned boarding passes with flight tracking, automated order-tracking, Live Activities for flight status, and Tap to Pay on iPhone reaching 50 markets with millions of merchants.