Square launches a ChatGPT app and Claude plugin to help eligible U.S. food and beverage sellers appear in AI search results, display menus, and accept orders via Order by Cash App through AI-driven conversations.

The integrations enable direct ordering through AI experiences without merchants building custom integrations, and Square plans to expand to additional AI experiences, including a collaboration with Amazon to bring sellers into Alexa+ experiences.

Square participates in open standards efforts (AAIF, W3C Web Payments, Universal Commerce Protocol) to co-develop interoperable AI-enabled commerce protocols, including a Google collaboration on UCP for local ordering and delivery.

The article notes the content was AI-assisted and reviewed by an editor.

Pilot testing with Partners Coffee refined AI-driven discovery while preserving a lo-fi, human-centric cafe experience, highlighting efficiency without compromising the physical environment.

Partners Coffee case study demonstrates real-world feedback on AI-driven discovery and customer experience, emphasizing non-transactional, experiential engagement.

Testing in Brooklyn validated the approach, maintaining the café experience while enabling background digital ordering.

Other Block Inc. updates—Builderbot, Cash App Wand, and Sherwin-Williams Digital Alliance Program—are noted with positive sentiment from TD Cowen and Truist Securities regarding Block’s AI and overall trajectory.

For restaurants, the integration offers a low-friction way to reach customers via AI assistants, preserve margins, and avoid traditional marketplace commissions.

Recent merchant wins, including Sherwin-Williams, Ladurée Canada, Magnolia Soap & Bath Co., and The Hat restaurant chain, bolster confidence in Square’s AI push.

Industry context shows AI adoption rising, with NielsenIQ data indicating about 42% of consumers use AI for shopping tasks and Morgan Stanley forecasting agentic shoppers could drive significant U.S. e-commerce spend by 2030.

The overarching goal is to give sellers more time for in-person hospitality while expanding their digital presence across AI-driven surfaces.