OpenAI is expanding its ChatGPT Ads with Sponsored Agents, new campaign-management tools in ChatGPT Work, AI-assisted creative features in Ads Manager, and integrations with HubSpot and Shopify.

Sponsored Agent conversations support follow-up questions and can drive users to a business’s website, though testing remains limited to select US advertisers.

An option exists for AI-powered text customization to tailor headlines and descriptions to conversational context, with automatic translation of ad copy into a user’s preferred language.

Credit-based pricing combines seats and usage credits tied to outcomes, such as ticket resolution, in a hybrid model that aligns spending with value and improves cost visibility for customers.

This credit-based monetization complements seat-based pricing, enabling multi-channel usage while preserving cost visibility and flexibility through outcome-linked credits.

Analysts caution about fair value, highlighting risks around data quality, reliability, and pricing as AI-heavy bundles grow and SMBs/mid-market adoption evolves.

Context Home provides a score on the completeness of a company’s context foundation and highlights gaps to improve outcomes.

Executives say marketers are overloaded with data and AI outputs, and Lickly aims to provide evidence to defend decisions rather than merely reporting results.

Industry voices endorse Lickly’s approach for strategic clarity, accountability, and stronger alignment between audience insights and business outcomes.

Experts warn that dominant firms could invite regulatory scrutiny if market power leads to forecloser or favoritism toward downstream services.

Lickly uses a proprietary M3VRTM methodology to verify, reason, and validate across models before delivering evidence-backed recommendations, enabling marketers to challenge reasoning.

UNBOUND 2026 in Boston showcased Lickly and its audience-first approach to attendees who could experience the platform firsthand.