Amazon and Uber have launched a new benefit for U.S. Prime members that offers free Uber Eats delivery on restaurant orders of $25 or more, accessible directly through Amazon.com and the Amazon Shopping app.

As part of the move, GrubHub’s Prime perk is being discontinued, with Grubhub+ ending as of the partnership’s start date, while Prime members can order through Amazon without extra credentials.

The initiative aims to streamline ordering by letting Prime members browse and pay within the Amazon ecosystem using existing credentials.

Amazon’s broader strategy for Prime includes expanding value offerings and tightening perks around core benefits as it invests in its delivery ecosystem.

Grubhub-based ordering through Amazon ends, but Grubhub+ remains usable for existing users until December 31, 2027, and Prime members with Grubhub Plus will retain membership until that date.

The plan follows a wider context of delivery-sector consolidation and competitive moves, including Uber Eats’ growth and related deals.

The partnership is designed to encourage continued Prime subscriptions by integrating third-party delivery within Amazon’s ecosystem.

The information comes from a joint release by Amazon and Uber Eats, with statements from Uber CEO Andrew Macdonald about the customer experience.

The Uber Eats tie-up occurs amid broader competition in the delivery space, including DoorDash’s interest in acquiring Instacart and Walmart’s expanding restaurant delivery partnerships.

Walmart’s restaurant delivery network now covers about 2,400 locations, with 65% of Subway orders at Walmart including additional Walmart items, according to Walmart’s Greg Cathey.

This marks a return to restaurant delivery for Amazon after previously shutting down Amazon Restaurants, signaling a strategy to leverage partnerships rather than build an in-house delivery network.

The program is active nationwide today, accessible by logging in with Amazon credentials, and highlights a $25 minimum order and delivery-fee savings, though other costs may offset savings for solo diners.