Apple's Vision Pro Headset Generates $630M in Pre-orders Amid Mixed Reviews and Shipping Delays
January 22, 2024
Apple's Vision Pro mixed-reality headset has seen a high demand with 160,000 to 180,000 units sold during its first pre-order weekend, generating over $630 million in revenue.
Shipping times have slipped to five to seven weeks, but analysts predict Apple can still ship 500,000 units this year.
Major companies like Warner Bros. Discovery, Amazon, Paramount, and Microsoft are developing native apps for the headset, while Netflix and Spotify have opted out.
The headset, priced at $3,499, has received mixed reviews and is considered a niche product among Apple's 1.2 billion active users.
Apple plans to create demo areas in flagship stores and may release a more affordable model in the future.
Supply chain partners are working to meet initial demand, but deliveries are backed up by a month.
Netflix's decision not to support the platform could impact other app makers and potentially put downward pressure on Apple's stock.
Apple has set a low production target of 60,000 to 80,000 headsets for the official launch.
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