Apple Loosens App Store Rules in EU: Allows Alternative Stores and Payments
January 25, 2024
Apple is updating its App Store guidelines in response to developer feedback and new EU competition laws.
Changes include permitting mini apps and games within other apps, and alternative app stores and payment methods for EU users.
EU users will be able to download apps from alternative marketplaces that meet Apple's criteria.
Apple will allow alternative payment systems and users to set a default browser and access NFC for third-party browser apps.
These changes aim to address anti-competitive behavior concerns, provide more competition and choice for consumers, and reduce Apple's app market dominance.
Apple will charge a 'core technology fee' to major app developers, regardless if they use Apple's payment services.
The updates comply with the EU's Digital Markets Act and aim to satisfy developers critical of Apple's control over iOS app distribution.
These changes will be implemented by March 6, 2024, and may influence global regulators to consider similar actions.
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