Apple Loosens App Store Rules in EU: Allows Alternative Stores and Payments

January 25, 2024
Apple Loosens App Store Rules in EU: Allows Alternative Stores and Payments
  • Apple is updating its App Store guidelines in response to developer feedback and new EU competition laws.

  • Changes include permitting mini apps and games within other apps, and alternative app stores and payment methods for EU users.

  • EU users will be able to download apps from alternative marketplaces that meet Apple's criteria.

  • Apple will allow alternative payment systems and users to set a default browser and access NFC for third-party browser apps.

  • These changes aim to address anti-competitive behavior concerns, provide more competition and choice for consumers, and reduce Apple's app market dominance.

  • Apple will charge a 'core technology fee' to major app developers, regardless if they use Apple's payment services.

  • The updates comply with the EU's Digital Markets Act and aim to satisfy developers critical of Apple's control over iOS app distribution.

  • These changes will be implemented by March 6, 2024, and may influence global regulators to consider similar actions.

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