Previously, Netflix restricted screenshotting and screen recording, making Moments a more user-friendly alternative for sharing content.

This launch comes amid Netflix's recent subscription price increases and the closure of its AAA video game studio, reflecting ongoing challenges in its gaming development efforts.

Netflix has introduced a new mobile feature called Moments, enabling users to save and share their favorite scenes from shows and movies.

This feature aims to enhance user engagement and viewership in a competitive streaming market, where clip sharing has become increasingly popular.

Currently, the Moments feature is available exclusively on the Netflix mobile app for iOS, with an Android version expected to follow soon.

Despite challenges, Netflix gained 5.1 million new subscribers in the last quarter, bringing its total to 282 million.

Moments allows users to capture memorable scenes, such as impactful dialogues or exciting plot twists, for future reference.

However, not all scenes are eligible for sharing; those containing spoilers, explicit content, or violence are excluded.

Users can share timestamps of saved moments with others, but recipients must have an active Netflix subscription to view the scenes.

To promote the Moments feature, Netflix is launching a marketing campaign titled 'It’s So Good,' featuring celebrities like Giancarlo Esposito, Simone Biles, and Cardi B.

Marian Lee, Netflix’s chief marketing officer, emphasized the excitement of sharing memorable moments and the impact of fandoms on the platform's popularity.

While it's unclear how many moments can be saved, a Netflix representative indicated that most users will have ample space for saving across shows and movies.