Australia Launches Mandatory SMS Sender ID Register to Combat Scams, Boost Consumer Protection
December 2, 2024
To support this effort, the Australian government has allocated $10 million over four years for the setup and maintenance of the register, which is expected to be operational for registrations by late 2025.
This initiative is part of a larger federal investment of over $168 million to combat scam activities, which includes the establishment of the National Anti-Scam Centre and new regulations for banks, telcos, and social media companies.
Earlier this year, a voluntary pilot phase involving major institutions like the National Australia Bank and Commonwealth Bank was conducted, laying the groundwork for the sender ID register.
The urgency for such measures is underscored by last year's complaints to the Australian Financial Complaints Authority, which exceeded 100,000, with 9,000 specifically related to scams, highlighting SMS as a common scam delivery method.
Assistant Treasurer Stephen Jones emphasized that this strategy is one of the most comprehensive globally, aiming to disrupt the business models of scammers targeting Australians with fraudulent messages.
The regulations specifically aim to prevent scammers from impersonating trusted brands, such as banks and government organizations, to send fraudulent texts.
The government anticipates that these changes will significantly reduce the frequency and impact of SMS impersonation scams, thereby restoring public confidence in SMS communications.
Communications Minister Michelle Rowland has announced a new mandatory SMS sender ID register aimed at enhancing consumer protection against scams.
This initiative is part of a broader crackdown on scam text messages, requiring telecommunications companies to verify that messages sent under a brand name correspond with the legitimate brand.
Text scams are currently the most reported type of scam in Australia, prompting the need for increased consumer and brand protection.
The Australian Communications and Media Authority will enforce a standard that blocks or flags messages that do not correspond with registered IDs, enhancing the effectiveness of the sender ID register.
Overall, the sender ID register is expected to open for registrations by late 2025, marking a significant step in the fight against SMS scams.
Summary based on 3 sources
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Sources

The Guardian • Dec 2, 2024
New register to prevent SMS scammers from using trusted business names to dupe Australians
The West Australian • Dec 2, 2024
Message deleted: plan to make telcos trash dodgy texts
The West Australian • Dec 2, 2024
Message deleted: plan to make telcos trash dodgy texts