Britannica's primary revenue stream comes from selling online educational software to schools and libraries, which it plans to enhance with AI capabilities to create personalized learning experiences.

The integration of AI aims to help students identify and address their knowledge gaps more effectively through customized learning plans.

Britannica is leveraging its extensive collection of high-quality, vetted information to enhance its AI models, setting itself apart from general models like ChatGPT that can produce inaccurate information.

CEO Jorge Cauz emphasized the launch of the Britannica AI chatbot, which allows users to ask questions based on the company's vast database of knowledge accumulated over 200 years.

Until 2012, Britannica published printed encyclopedias, making it the oldest continuously published English-language encyclopedia before transitioning to a digital-first approach.

While Britannica is poised for success in the competitive AI landscape, Chegg has struggled, particularly during the pandemic, as users found its Q&A platform unreliable.

Chegg's stock price has significantly declined, coinciding with the rise of OpenAI's ChatGPT, as students increasingly opt out of its online knowledge platform.

In addition to educational software, Britannica also provides AI chatbot software for customer service functions, further diversifying its offerings.

Encyclopaedia Britannica, now rebranded simply as Britannica, is making significant strides in artificial intelligence and is considering going public with a valuation approaching $1 billion.

The company anticipates a remarkable revenue increase, projecting to reach $100 million, which would double its figures from two years ago.