Hulu, under Disney's ownership, is enforcing new rules to prevent password sharing outside of subscriber households.

Users in violation of the updated subscriber agreement risk having their Hulu access terminated.

The policy change aligns with Disney CEO Bob Iger's strategy and mirrors actions already taken in Canada and by Netflix.

Hulu subscribers have until March 14 to adjust to these new terms before facing potential account suspension or termination.

Hulu's integration into the Disney+ app and a price hike for its ad-free plan are additional upcoming changes.

Disney's crackdown on password sharing is part of a broader effort to boost subscriber numbers and will be discussed in the February 7 earnings call.