Google has launched a new AI app named Gemini, initially for Android with plans to integrate into iPhone's search app.

Gemini will have a free version and a premium service at $19.99/month, featuring 'Ultra 1.0' AI, 2TB storage, priority support, and Google app integration.

Sundar Puchai, Google's CEO, asserts Gemini Advanced will surpass human experts in various fields.

The release is part of a broader push to incorporate more AI into smartphones, escalating competition with Microsoft.

Concerns about AI malfunctions and misuse prompt calls for regulation.

Google emphasizes that upcoming Gemini products are thoroughly tested for safety and compliance with its AI principles.

The competitive advancements in AI from Google and Microsoft could significantly transform work, entertainment, and broader aspects of society.