Apple Inc. has terminated its long-standing autonomous vehicle initiative, Project Titan, also referred to as 'iCar.'

The project's cancellation was announced by COO Jeff Williams and VP Kevin Lynch, impacting around 2000 employees.

Staff from the dissolved project are to be reallocated to Apple's artificial intelligence division for generative AI initiatives.

Project Titan's end was influenced by doubts about its profitability and escalating research and development expenditures.

Despite halting the automotive project, Apple is doubling down on artificial intelligence and virtual reality technologies.

CEO Tim Cook has declared a significant investment in AI during a recent earnings call, reaffirming Apple's strategic focus on AI.