Wendy's CEO Kirk Tanner has announced plans to implement dynamic pricing and AI menu features by 2025.

The company is set to invest $30 million in digital and global menu enhancements to support its tech-driven modernization strategy.

Dynamic pricing will allow Wendy's to adjust menu prices based on real-time demand, with additional AI-driven changes possibly influenced by factors like weather.

Wendy's is exploring AI with the FreshAI bot for order taking, signaling a shift towards automation that may impact employment.

The fast-food industry has limited experience with dynamic pricing, but early adopters have reported positive outcomes.

Concerns have been raised about how dynamic pricing will integrate with food delivery apps and potential price gouging, as specifics on affected items and price changes remain undisclosed.

The company is also conducting trials of a new product, 'Saucy Nuggets', in select locations.