Automattic, the company behind Tumblr and WordPress, is in the process of selling user data to AI firms OpenAI and MidJourney.

The sale includes sensitive content like private posts, explicit material, and partner account posts from WordPress.com sites.

WordPress CEO has assured VIP customers that their data is safe, but the status of free version users' data remains ambiguous.

An opt-out feature will be introduced for users, but its effectiveness is yet to be determined.

With WordPress powering 40% of the web, the scope of data sharing is vast, raising significant privacy and control issues.

Automattic promises to inform partners and push for retroactive exclusion of data based on user preferences.

Experts suggest users move their original content to personally owned platforms to prevent it from being used to train AI.