The UK Health Security Agency has initiated a multimedia campaign to urge parents in England to vaccinate their children against measles.

A rise in measles cases since late last year is attributed to lower childhood vaccination rates amid the pandemic.

The campaign stresses the necessity of two doses of the MMR vaccine and keeping up to date with all vaccinations.

Health officials are reaching out to over four million parents and young adults to address missed MMR vaccinations.

England has reported 650 confirmed measles cases since October, nearly doubling the total for the whole of the previous year.

Clusters of measles cases are particularly noted in the West Midlands, London, and other regions.

The World Health Organization has expressed concerns over the potential resurgence of diseases due to falling vaccination rates.