Reddit plans to raise up to $748 million in an upcoming IPO, offering 22 million shares with a potential market value of $5.4 billion.

Morgan Stanley and Goldman Sachs Group are leading the IPO, showcasing the involvement of top financial institutions.

Despite a $91 million net loss in 2023, Reddit reported $804 million in revenue, with significant shareholder Advance Magazine Publishers.

Revenue growth strategies include advertising and AI data licensing, with a notable partnership with Alphabet's Google for AI technology enhancement.

Reddit CEO Steven Huffman will retain 3.3% voting power post-IPO, with other key stakeholders like COO Jennifer Wong, FMR LLC, and Tencent Holdings, but co-founder Alexis Ohanian will not have a significant stake.

The IPO is drawing attention for its potential impact on the market, with retail investor participation possibly causing stock price volatility.