Spotify rolls out full-length music videos for Premium subscribers in 11 countries, with plans to expand.

The US is not included in the initial beta launch of Spotify's music video feature.

Spotify's new offering positions the company as a competitor to YouTube in the music video space.

The music streaming giant has a user base of over 602 million, including 236 million paid subscribers, which it aims to engage with music videos.

The music video feature builds on Spotify's earlier introduction of 'Clips', indicating a strategic move to enrich the platform's content.