Google has launched a core update to its search algorithms to tackle spam and low-quality content.

The update specifically targets content from generative AI, aiming to cut such content in search results by 40%.

Efforts will focus on automated SEO content, content on reputable sites that's not original, and misuse of expired domains.

The update addresses issues like 'scaled content abuse', 'domain squatting', obituary spam, and reputation abuse.

The initiative is a response to the surge in AI-generated content designed to manipulate search rankings.

Implementation of the updates is scheduled for May 5, with a 60-day notice period for changes related to reputation abuse.

SEO experts anticipate positive outcomes from the updates but remain watchful of their actual effects on search quality.