Meta Platforms Inc. is anticipated to announce increased ad revenue and overall financial growth in its first-quarter 2024 earnings.

The company has introduced the Llama 3 AI model, enhancing image quality and enabling real-time image generation and animation on WhatsApp and the Meta AI web platform in the U.S.

Meta has released smaller versions of its most advanced AI models for developers, with a larger model underway.

Meta's AI advancements have improved the versatility of their chatbot, but have also raised concerns over AI posing as humans, prompting ongoing efforts to address these issues.

The new Llama 3 AI model is open-source, aiming for future upgrades with multiple languages, multimodal capabilities, and better performance.

Despite investments in virtual reality, Meta's growth is driven by its focus on social media and AI, significantly impacting its stock prices and CEO Mark Zuckerberg's wealth.

The tech industry has seen a surge in large AI systems; however, there's a growing need to go beyond size for achieving higher-level cognitive abilities in AI.

Meta is expanding its AI presence by making its chatbot more widely available and tailoring its AI products for consumer use via its social networks.

The company promotes open source AI research and is investing in AI talent, aiming to lead the AI market and maintain independence.