Qantas Airways launches new Classic Plus loyalty scheme in response to customer feedback on Points Plus Pay program.

Classic Plus, spearheaded by Vanessa Hudson, offers greater value with redemptions at 1.5¢ per point, significantly higher than the previous 0.6¢ rate.

The airline is investing $120 million in 2025 to improve customer benefits and boost engagement despite potential short-term financial impacts.

Shareholders initially skeptical, but long-term member engagement and growth are anticipated benefits of the program changes.

Classic Plus Flight Rewards to be implemented on 1 July for international and later in 2025 for domestic flights.

Announcement of new loyalty scheme leads to a sharp increase in Qantas Airways' share price, indicating investor confidence.