Virginie Viard, creative director at Chanel for five years, is stepping down.

Viard has been with Chanel for 30 years.

Speculation is rife about her potential successors, with Chanel set to announce a new creative director soon.

During her tenure, Viard collaborated with celebrity ambassadors and achieved record sales.

Her designs were criticized for lacking innovation compared to Karl Lagerfeld.

Chanel remains confident in its team's ability to continue producing collections despite the leadership change.

The brand's Autumn/Winter 2024/25 collection will be presented as planned.

The industry eagerly awaits Chanel's next move to maintain commercial success and cultural relevance.