Concerns have been raised about the safety of the liquid BBL procedure, which involves injecting hyaluronic acid and dermal fillers into the buttocks, especially as it was allegedly performed by an unqualified practitioner without medical training.

In the wake of Webb's death, friends initiated a fundraising campaign for her family, which has since been closed.

Dane Knight, Webb's partner, expressed gratitude for the support from family and friends, emphasizing the emotional impact on their children.

Alice Webb, a 33-year-old mother of five, tragically became the UK's first reported fatality linked to a non-surgical 'liquid' Brazilian butt lift (BBL) after undergoing the procedure in Gloucestershire.

Following her death on September 23, 2023, Gloucestershire Police arrested two individuals on manslaughter charges, although they have since been released on police bail.

Ashton Collins, director of Save Face, has called for a ban on liquid BBLs, highlighting the significant risks involved and the prevalence of severe complications, including sepsis and cardiac arrest.

Save Face, an organization advocating for safe cosmetic practices, confirmed that Webb underwent the liquid BBL before her death and has been in contact with her family.

Despite the popularity of non-surgical cosmetic procedures in the UK, which number in the hundreds of thousands annually, the lack of regulation in the cosmetic industry poses serious safety concerns.

Experts advise individuals considering cosmetic procedures to select practitioners with a proven track record and proper regulation, such as those recognized by the General Medical Council (GMC).

Save Face had previously launched a campaign to end Brazilian butt lift procedures in the UK due to health risks, underscoring the growing concern over non-surgical cosmetic treatments marketed as 'risk-free' alternatives.

Webb's death follows a history of serious complications associated with BBL procedures, including previous fatalities, highlighting the urgent need for stricter regulations in the cosmetic industry.