The celebration achieved record-breaking viewership, with over 30 million people tuning in from around the world across 20 live broadcast platforms.

In collaboration with the Royal Photographic Society of Thailand, ICONSIAM organized a photography contest for firework images, with winning entries displayed digitally from January 10 to 31, 2025.

The countdown featured a spectacular performance by renowned rapper Lisa Lalisa Manobal, alongside a diverse lineup of Thai and international artists over three days.

Eco-friendly fireworks made from Thai sticky rice were showcased, emphasizing the country's innovative spirit and natural beauty.

ICONSIAM hosted the Amazing Thailand Countdown 2025, celebrated as one of the most extraordinary New Year's events worldwide.

This celebration has positioned Thailand as one of the top five countdown destinations globally, showcasing its capabilities in hosting international events.

The event is estimated to generate a nationwide economic impact exceeding 62 billion baht, reinforcing Thailand's status as a premier global tourism destination.

The opening ceremony beautifully blended traditional Thai and international performances, highlighting the richness of Thai art and music.

The fireworks display, themed 'Celebrating the Everlasting Legacy of Siam,' illuminated the sky along a 1,400-meter stretch of the Chao Phraya River, reflecting Thailand's cultural heritage and commitment to sustainability.