Google Workspace Unveils First AI-Focused Super Bowl Ads Featuring 50 Small Businesses Across America

January 30, 2025
Google Workspace Unveils First AI-Focused Super Bowl Ads Featuring 50 Small Businesses Across America
  • Featured businesses include a diverse range from a cattle ranch in Nebraska to a climbing gym in Utah, each illustrating unique applications of AI.

  • To support the campaign, Google has launched a dedicated website featuring all 50 small business owners and their ads.

  • In addition to the 50 small business ads, Google is running a national advertisement, bringing its total Super Bowl ads to 51 for this year.

  • Google Workspace is set to debut its first Super Bowl commercial featuring artificial intelligence, showcasing 50 small business owners in individual ads during Super Bowl 59.

  • The project aims to tell authentic stories of how small businesses leverage technology for success and community impact.

  • Harris Beber, global marketing lead for Google Workspace, emphasized the goal of showcasing real businesses utilizing AI in their operations, noting that if a traditional boat builder can find value in AI, then any business can benefit.

  • A production team of 50 filmed across all 50 states over a span of 10 weeks, utilizing AI tools to find impactful quotes and streamline the selection process.

  • The campaign, titled '50 States, 50 Stories,' promotes Google's AI model Gemini, integrated into all Workspace applications, and will highlight one local business from each state.

  • Each of the 50 ads will air in a different state, highlighting local small businesses that utilize AI, with the event scheduled for February 9, 2025.

  • Small businesses are crucial to the U.S. economy, representing 99.9% of all businesses and employing nearly 46% of the workforce.

  • The ads are not AI-generated; they combine AI and human creativity, with Google interviewing nearly 100 business owners to gather authentic narratives.

  • Following the Super Bowl, Google Workspace plans to shift focus to telling 100 stories about larger enterprises and will extend its campaigns to international markets.

Summary based on 4 sources


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