Google Workspace Unveils First AI-Focused Super Bowl Ads Featuring 50 Small Businesses Across America
January 30, 2025
Featured businesses include a diverse range from a cattle ranch in Nebraska to a climbing gym in Utah, each illustrating unique applications of AI.
To support the campaign, Google has launched a dedicated website featuring all 50 small business owners and their ads.
In addition to the 50 small business ads, Google is running a national advertisement, bringing its total Super Bowl ads to 51 for this year.
Google Workspace is set to debut its first Super Bowl commercial featuring artificial intelligence, showcasing 50 small business owners in individual ads during Super Bowl 59.
The project aims to tell authentic stories of how small businesses leverage technology for success and community impact.
Harris Beber, global marketing lead for Google Workspace, emphasized the goal of showcasing real businesses utilizing AI in their operations, noting that if a traditional boat builder can find value in AI, then any business can benefit.
A production team of 50 filmed across all 50 states over a span of 10 weeks, utilizing AI tools to find impactful quotes and streamline the selection process.
The campaign, titled '50 States, 50 Stories,' promotes Google's AI model Gemini, integrated into all Workspace applications, and will highlight one local business from each state.
Each of the 50 ads will air in a different state, highlighting local small businesses that utilize AI, with the event scheduled for February 9, 2025.
Small businesses are crucial to the U.S. economy, representing 99.9% of all businesses and employing nearly 46% of the workforce.
The ads are not AI-generated; they combine AI and human creativity, with Google interviewing nearly 100 business owners to gather authentic narratives.
Following the Super Bowl, Google Workspace plans to shift focus to telling 100 stories about larger enterprises and will extend its campaigns to international markets.
Summary based on 4 sources
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Sources

Google • Jan 30, 2025
50 states, 50 stories: Highlighting small businesses at the big game
Adweek • Jan 30, 2025
Google Workspace’s Super Bowl Debut Showcases 50 Small Businesses That Use AI
Little Black Book • Jan 31, 2025
50 Ads in 50 States: Google to Showcase Small Businesses at Super Bowl
Ad Meter • Jan 30, 2025
Google goes big with AI and small with businesses in one of its Super Bowl campaigns